Google Trends data reveals that no one cared about metaverse or NFTs in 2022


While the worldwide search interest for the keywords “metaverse” and “NFT” boomed in the last quarter of 2021, Google Trends data shows that the hype may have passed since February 2022.

Google Trends shows that in the last twelve months, searches for “metaverse” gained traction within October to December 2021. However, since the beginning of 2022, the search interest continues to drop, hitting its lowest point for 2022 in March.

Apart from the keyword “metaverse,” the data shows that the worldwide search for “NFT” has also started its decline this year. However, the drop for NFT is more noticeable as it reached record highs in 2021, then fell steeply in the first quarter of 2022.

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Global search interest for the “metaverse” and “NFT” keywords. Source: Google Trends

In the last 12 months, users from Turkey are on top of the interest-by-region category in Google Trends for the keyword “metaverse.” The country surpasses China and Singapore that ranks number 2 and 3 on the list. Cyprus and Lebanon follow closely at numbers 4 and 5.

On the other hand, Singapore holds the top spot in the interest-by-region list for the last 12 months for the keyword “NFT.” The country is followed by Hong Kong, China, Canada and the Philippines.

Related: Asia-Pacific leads the world in NFT searches on Google

Back in December, the global search interest for “NFT” surpassed “crypto” for the first time. Apart from this, monthly trading volume in the NFT marketplace OpenSea also hit a new all-time high in January. The increase in search volume for the keyword and trading volume shows that NFTs have finally caught mainstream attention.

The growth of nonfungible tokens (NFT) in 2021 has been attributed to some of the biggest NFT drops of the past year and the celebrities that started to offer their own collections. From influential rappers like Snoop Dogg to marketing experts like Gary Vaynerchuk, many figures brought interest to NFTs last year.